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Our Story

Crossfly has been a vision of a small team of sporting product professionals from the UK and America. Together, we have acquired decades of experience working in the Sports industry for global brands within Marketing and Product Innovation.  After a few false starts, some legal issues, a eureka moment, and a global Pandemic Crossfly was finally ready to get going. 

Our Brand Vision


To create a quality lifestyle brand, world famous for producing “go to, must have” products. What's more, Crossfly products must stand the test of time and last longer than our average competitor.

Our vision is to "Take Comfort to the Extreme" and so we use only the best quality materials in both our socks and underwear. Where possible, we will use the most sustainable option too.

Our Brand DNA: Mission


At Crossfly, every product must serve a purpose, and be better than the last. Our aim is to produce quality products that have the X factor in hope they become your new “go to” favourites – that you look for first everyday – and that you swear about when they are stuck in the laundry. And so, every Crossfly product launched needs to have the ability to not only succeed, but to smash it.

Fun

We don’t take ourselves too seriously


honest

Each product has to be better than the last


care

We are mindful of the Planet


innovative

Better designs and new technologies that make life easier


adventurous

Our consumers aren't afraid to try new things

I'm hooked to the Crossfly concept!!

"Don't know why the idea of having the fly opening at the top is not a common feature on other underwear on the market as for me, I was very impressed how much easier it was to access for call of nature!! The material has a really nice feel to it which keeps everything in place with the pouch."

Neil Gordon bought 2 x IKON X 3, 2 x Original Low Cut socks

Excited

"Not usually one to get excited about underwear but these are amazing. Have been looking for something to replace my Calvin Klein cotton stretch trunks and these are so much better. Great design, perfect fit and material."

Andrew Preston bought the Ambassador Pack

Crossfly has been a vision of a small team of sporting product professionals from the UK and America. Together, we have acquired decades of experience working in the Sports industry for global brands within Marketing and Product Innovation. After a few false starts, some legal issues, a eureka moment, and a global Pandemic Crossfly was finally ready to get going.


WE'VE RAISED THE BAR and deliver the most comfortable underwear and socks you will ever wear; packed with patent pending technologies and features that offer ultimate comfort whatever you're doing. GAME. CHANGED.

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